I use a Yeti cooler in the boat as a casting platform.  Yeti, considered by many as the Cadillac of coolers is getting some competition these days.  There are many different manufacturers of quality coolers .  This shootout posted on the net highlights a few good ones other than YETI.   I received this great cooler from Orland Outfitters today  and it fits perfectly in the back seat of my pickup for those long trips in hot weather when I want to keep those drinks cool.    The cooler is made by ICEKOOL which claims to keep ice frozen for 6 days.  The cooler has over and inch of insulation and looks like its a winner.

Thanks Orland Outfitters for this great gift.